David Michaelson, Ph.D. is one of the leading and most respected experts in the world on communication research, branding, measurement, and evaluation. He is the co-author of the award winning "A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation" and "A Communication Guide for Investor Relations in an Age of Activism", both published by Business Expert Press. The first book was winner of the 2011 National Communication Association Best Textbook Award and is now in its third edition. Dr. Michaelson is an emeritus member of the Commission on Evaluation and Measurement and is a frequent speaker on measurement issues facing the communication industry.

Expertise: Market Research, Messaging, Measurement, Strategy